Automated Cashback Campaign Processing Boosts Retail Spend

Automated cashback campaign processing just turned Melbourne into a culinary hotspot, and boy, did the city eat it up! Waivpay, armed with Taggun's whiz-bang receipt scanning tech, cooked up a $40 million feast of a campaign that had foodies buzzing and restaurateurs grinning from ear to ear. The recipe? Simple. Snap a pic of your dinner bill, upload it faster than you can say "flat white," and voila - 20% cashback lands in your pocket. This tech-powered approach wasn't just easy as pie for diners; it injected a whopping $40 million into local eateries quicker than you can gobble down a meat pie. With a mind-boggling 350,000 claims devoured in just six weeks, Waivpay exceeded expectations. The outcome was a real win-win with happier wallets, fuller bellies, and a city buzzing with newfound energy. Who knew receipt scanning could be the secret ingredient to reviving a city's dining scene?

Waivpay's partnership with Taggun began in March 2021, aimed at revitalising Melbourne's dining scene.

The integration process was remarkably efficient:
• Less than a week to build and test the workflow
• Seamless incorporation into Waivpay's campaign software
• Custom AI model development for Australian Business Number (ABN) extraction
• Pre-launch reconfirmation of projected quantities and pricing

By June 2021, the campaign was live, powered by Taggun's receipt transcription technology. The system efficiently processed receipts, extracting key data like retailer details, transaction amounts, and dates. This automated validation enabled rapid cashback processing, eliminating manual checks and potential errors.

Taggun's scalable solution handled increasing submission volumes without compromising speed or accuracy. Throughout the campaign, they provided direct support to Waivpay, ensuring smooth operations.

The partnership's success stemmed from Taggun's quick implementation, tailored solutions, and responsive support. This allowed Waivpay to meet the City of Melbourne's urgent need, resulting in a user-friendly system that processed over 350,000 claims in just six weeks, far exceeding initial expectations.

Taggun's AI-powered technology formed the core of Waivpay's cashback campaign success.

The system used advanced OCR and machine learning to extract crucial receipt data:
- Retailer name and address
- Receipt date and timeTax and total amounts
- Custom extraction of Australian Business Numbers (ABNs)

A standout feature was the custom-built model for ABN extraction, crucial for verifying eligible transactions within Melbourne.

The scalable API integration allowed for rapid deployment, seamless handling of high volumes, and easy adaptation to Waivpay's software. It supported processing over 350,000 claims without compromising speed or accuracy.

Key technical aspects included:
- Real-time processing for immediate user feedback
- Strict data security protocolsCloud-based deployment for flexible scaling
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This robust technical foundation provided Waivpay with an efficient, reliable, and adaptable system for their large-scale campaign.

Waivpay's partnership with Taggun demonstrates the transformative power of AI in large-scale promotional campaigns. The success of Melbourne's dining revival initiative showcases how the right technology can turn ambitious goals into tangible results.

Comparative Advantage
Waivpay chose Taggun over alternatives due to:
- Deep understanding of the Australian market
- Superior accuracy in ABN number extraction
- Predictable pricing and quantity forecasting
- Ability to set realistic client expectations

Unique Selling Points
For this specific use case, Taggun's solution stood out with its:
- Rapid integration and deployment
- Scalability to handle high-volume submissions
- Custom AI models tailored to Australian requirementsFuture Applications
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The adaptability of Taggun's technology promises potential expansions:
- Application to other retail segments beyond restaurants
- Integration with broader loyalty and rewards programs
- Support for multi-city or nationwide campaigns
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Emerging Trends
As the digital payments landscape evolves, Taggun is poised to address:
- Increased demand for contactless transactions
- Growing need for real-time data analytics in promotional campaigns
- Rising importance of personalized customer experiences

Michael Bamford, Head of Product at Waivpay, summed up the partnership by saying, "Taggun is fantastic, they felt like part of our team. We would have no hesitation to recommend them 100%. Their ability to understand the Australian market and the importance of ABN number extraction accuracy set them apart from other OCR companies."

This case study illustrates how choosing the right technology partner can not only meet immediate business needs but also position companies for future innovations in customer engagement and loyalty programs.